Every product and service appeals, or has the potential to appeal, much more to a certain person than it does to everyone else. Yet most of us approach marketing as though we are trying to sell to everyone instead of focusing on one specific person. This often happens because we don’t want to restrict ourselves and believe that by doing so, we’ll miss out on new clients. The truth is that when you try to appeal to everyone, you run the risk of appealing to no one.
Here’s a great example of this phenomenon:
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