Welcome! Do You Know What Your Areas of Expertise Are?

Updated: Dec 2, 2020

I cannot begin to express how excited I am about this series. If you are ready to turn what you know into a profitable business, you’re on the right path with this fantastic blog post series. It will help you brainstorm ways to turn your knowledge and expertise into a full-time profitable business that not only offers good income, but if you work smart, time freedom too.

If you want to work from home while raising your kids, homeschooling your kids, or you don’t want to work in the corporate world any longer, using your expertise – the knowledge you have already – is the fastest way to get started. You are soon going to realize that you don’t have to know everything, so don’t let the word “expert” frighten you.


You do not need to be the foremost expert in the world (or even your state) on the niche to be prosperous. The truth is you only need to know just a couple levels up to about the topic than your audience knows to create a thriving business with a long life.


In this series, you’ll learn about how to figure out your expertise, find your audience, and create products and services that will thrill your target audience and provide you with an income for as long as you’re willing to keep going.

* Make a Big List

Get some paper and start writing down your skills. What have you done in the past? Pay attention to your positions you held on a job, as a volunteer, and so forth in your life that you enjoyed doing and are good at doing that other people might want to know how to do.


* Ask the Right Questions

Even if you are good at something, you might hate it and not want to do it. Therefore, it’s imperative to ask yourself the right questions to know you want to do that thing for a long time before you even get started. For example, if you are currently a bookkeeper, but you dislike it, don’t try to be a bookkeeper for someone else. Instead, you might want to teach others how to find the perfect bookkeeper, or you can still show how to start a bookkeeping business even if you don’t want one.


* Ask Your Friends & Family

If you’re not sure what you are good at, ask friends and family what they think you’re good at. Be sure to ask supportive family and friends and not your arch-nemesis, even if that happens to be your mom. You want positive feedback.


* Take a Personality Test

While many people don’t believe personality tests are accurate anymore, the truth is, they can still help give you ideas about what you might like to do. Mindtools.com has many personality tests that might provide you with insight.


* Hire a Life or Business Coach

One way to get clear about your expertise is to find a life or business coach specializing in helping someone figure out what to do with their life. This is likely one of the fastest ways to figure it out, but it can be more expensive.


* Know Your Strengths & Weaknesses

Don’t be too hard on yourself, but it’s always a good idea to be honest with at least yourself about your strengths and weaknesses. If you have a problem with "imposter syndrome," you may want to get help from a coach or read many books about it. Remember: It’s okay to be good at something and admit it.


* Narrow Down Your List

Once you have a working list, start marking off things you don’t like or don’t want to do. Sometimes it can help narrow down the list if you take the topic and quickly write down a few money-making ideas associated with it that you can envision before making a choice.


This exercise will get you to where you need to be as this blog series comes out, and you get more involved with it. When you understand the truth about yourself, what you can do, what you don’t want to do, and what you need help with, you’ll do much better at serving your audience. You will do so with honesty and transparency because you realize you don’t have to know everything, just enough for your audience to learn something and be successful. It’s going to be an exciting month full of success.