The 6 Best Online and Offline Marketing Channels for Finding Your Audience

In the last few decades, there has been a tremendous increase in the variety of online marketing techniques and tactics that you can take advantage of as an addition to traditional offline strategies in order to increase the visibility of your offer.

We've listed a few of the most important marketing channels available both online and off.

Social Media

Social media is a great way of conducting market research, promoting your products, and building relationships with your audience. You can find out a lot about the people who buy products like yours using Facebook, Twitter, and Instagram. Then you can introduce your brand to them. Social media is not usually used to make direct purchases, but it has become an increasingly important part of the buying process.

Publish Content

By publishing articles on your topics you can provide helpful advice and share your knowledge with readers. Although you can find opportunities for offline publishing, online publishing is the most direct route to reach a wide audience. You can create your own website or blog, or for even better results, find websites or blogs that publish articles. Make your work known to new audiences.

Email Marketing

Start an email list and offer helpful content to your subscribers. There is no doubt that email is still the most intimate channel for marketing. Set up an opt-in page for people to sign up for your list and offer a freebie in exchange for their email addresses. Promotional content can be included in your email messages, but the vast majority should be helpful and informational instead.

Search Engine Optimization

Search engines will still provide you with a great deal of leads, so make sure all your websites are search engine-friendly. Choose some good keywords and use them naturally throughout your text. Ensure your site is easy to navigate and build some backlinks from related sites.

Offline Events

Attend trade shows, conferences, seminars and local events. Hold a booth and give a presentation if possible where you introduce your topic. Just like your content marketing, give people some information they can use and then tell them that you have more to offer. This may not be the best time for this, but it can be on your future to do list.

Make sure you have professional business cards to hand out to people you meet offline. Your business card should be eye-catching and include not only your contact information, but a short blurb describing the unique value your business offers.

Networking is essential to growing a business and you should never miss an opportunity to meet someone and tell them what you do.

The Basics of Marketing

Remember that the concept of marketing is actually quite simple – just find your audience and put your offer in front of them. Choose the marketing channels where you can most easily and effectively reach your target market.

Was this post helpful? If you want to know more about marketing, check out my Niche Market Course Kit. It teaches you how to find your niche so you are not wasting your time and money marketing to people who are not your audience, and therefore, will not buy what you have to offer.