The 10 Components of Psychographics

You now know that psychographics are essential to defining and understanding your target market. What you may not know is why each piece of information is important. In this section, we’ll take a quick look at how psychographics reflect your target audience’s living patterns and purchasing behavior and why each piece of information is important. We wrap this section up with an action step before moving into the how-to section of this report.

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