Prioritizing Your Goals as Your Business Grows

Updated: Apr 7

As you grow from a small business to a mid-sized or large one, your goals are likely to change. If you learn good goal-setting habits early on in your business life, this will help you adapt as your organization starts to scale up.

Short-Term and Long-Term Goals

It's always helpful to have a variety of short-term and long-term goals. Right now, you're probably thinking primarily in the short term. You want your business to grow: You need to grow your list or social media following; you have specific sales targets to reach; you want to launch a new product.

What happens once you reach your short-term goal? You may find yourself adrift, wondering what to do next. This is why it's important to consider the long-term as well. Think about where your organization will be in five or ten years. What will be different then versus now? What does success look like years down the road?

Although you should focus on just one short-term goal at a time, keep a list of long-term goals to clarify the direction you want your business to go.

Think Small

Don't be afraid to think small right now when prioritizing goals. Setting small, easily attainable goals for the present is a good idea. Try not to take on too much at once.

Small goals are great because:

  • They're attainable. Huge, lofty goals are likely only to frustrate and discourage a small business.

  • The attainment of each goal is a learning process. You can learn from your small successes and failures.

  • Manageable goals that you can reach keep motivation and morale high.

  • Tackling small goals builds momentum to put to bigger and better things.

Prioritizing Goals

There are many short-term and long-term goals, but you need to focus on one at a time. How? The best way is to assess impact. Which of your goals will have the greatest impact on your business in the near future? This should be the one that you focus on first.

A few other things to consider are:

  • Chronology. You may have one particular goal that logically comes ahead of other goals. For example, you want to build your email list before you start boosting sales through it.

  • Resources. You may have resources at your disposal now that make a specific goal viable; for example, a new software program for social media marketing may motivate you to work on your goal of boosting your social media presence.

  • Lack of resources. Likewise, a lack of resources may make one particular goal ideal rather than another. You may need tech help for a specific goal, but currently, you don't know anyone who can provide it. You can set this goal on the backburner for now while you work on other things.

Always set goals and employ marketing strategies with your larger, long-term goals in mind. This will help keep your business on track as you tackle various projects.

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