Marketing Mistake 4 of 5: You Don’t Know What to Do Next [Blog Series]

Updated: Mar 18

What do you do next once you’ve set a goal and identified a strategy? Do you wait around for your strategy to reach your goal for you? Uh-uh! Nope, that’s probably not the way it’s going to work. A good marketing strategy includes planning from beginning to end.


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Let’s take a look at some of the reasons this is important:

  1. A well-planned marketing strategy will help you reach your goals faster and with less effort. It also enables you to avoid making too many costly mistakes when implementing your plan.

  2. A well-planned marketing strategy helps you reach your target audience with the right message at the right time. It also ensures that you reach out to your customers in the best way possible.

  3. A well-planned marketing strategy will help you connect with customers and prospects. It will also help you build relationships with them.

This list has not been exhausted; I am sure you can think of a few additional reasons why having a well-planned marketing strategy is important.


Now that we know why we will move on to some tips on planning ahead.

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Here are 4 tips on planning ahead for your business.

Prioritize – Take all of the things you need to do to achieve your goal, such as steps in a process, and make a to-do list that’s prioritized. The first item should be the most essential, and then the next, and the next, and so on.


Every day, take a look at this list and shift priorities if necessary. You’ll always know what needs to be done next with a good to-do list.


Visualize Obstacles – At each step, try to imagine anything that could possibly go wrong and then develop a strategy for dealing with it.


Have a Plan B at every step along the way. If something goes wrong, it won’t cause any major interruptions.

Set Aside Planning Time – Planning is a task just like every other task you have to do, so set aside a regular time to do it.


This could be a quick five minutes each morning to review the day’s activities or a weekly assessment of whether you’re reaching your goals.


Don’t Plan Alone – Involve team members and partners in your planning. They may have an idea or catch something that you wouldn’t.


Take the time to plan a little every week, and you’ll see a significant difference in the progress you make towards your goal.


Incorporate the tips above, and you will have reached the end before long. But keep in mind, along the way, you’ll have a series of smaller milestones to reach. Milestones are essential for many reasons, but here are the crucial few to consider:

  • They help you remember what you’ve done and where you’re going.

  • They also give you something to look forward to, so you don’t get too bored or discouraged if you’re not making progress right away.

  • They help you measure your progress towards goals and provide you with a sense of accomplishment when you reach them.

  • They also provide you with an opportunity to celebrate success along the way.

Overall, you can track your progress with milestones to know where you’re heading and when you have arrived at your destination. And the end is actually the final milestone where you can expect to have achieved the specific and clearly stated goal you made when you started out.

Each sub-goal or milestone should be broken down into concrete, actionable steps. Concrete actions are essential to meeting your goals; they provide you with a clear path forward to reach each milestone.


Here are three more reasons to not skip this step in your planning:

  1. They provide motivation.

  2. They keep you focused.

  3. They give you something to complete daily.

Outlining concrete actions is essential for any project or business. They help you understand what needs to be done, how much work will be required, and when it should be completed.


You can think of action steps as the things you’d put on a to-do list. For a daily to-do list at home, you might list things like do laundry, call Mom, buy vegetables for dinner, etc. Each of these is clear and specific. You can look at it and immediately know exactly what you need to do. The to-do list that comes from your marketing strategy milestones should be the same; scheduling these steps will make your planning more powerful.


In your planning, likely, you’ll also need to deal with resources along the way. This means communicating to your human resources department, team members, staff, employees, or business partners who are essential to helping you reach your goal. Communication is key to any business’ success. It enables you to understand what others are thinking and feeling and allows you to share ideas and information with them. Without communication, you may not be able to reach your goals.


You’ll also need to consider funding, technological tools, and other resources that you’ll need. It would help if you estimated what you’d need before you start so that you don’t come up short once you get started. Try to overestimate just to be on the safe side.


Our last post on this topic, Mistake 5, is coming right up next week!


You want to learn more about setting and achieving your goals, check out my goal-setting course HERE.