Blog Series: Gather the Facts: Create Your Ideal Customer Profile

Updated: Feb 16

Below is a checklist to help you build a picture of your Ideal Customer Profile [ICP]. As discussed in the last post, this is a crucial part of marketing your business, identifying, in detail, who you are marketing to. I like to think of this person as a dynamic character that may change throughout the lifetime of my product or service. So I know I will have to monitor and make changes as the market changes.

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