Updated: Jul 30, 2021
There's plenty of talk these days about being an expert in your profession. Yes, authority and expertise create trust, but it's not always how you start. Building them online, however, will take time and effort.
So don't ignore a specific niche or decide not to teach a particular subject because you don't yet consider yourself an expert. It's often a self-sabotaging justification we make that stops us from pursuing our full potential. Consider this: There's a lot to be said about being able to relate to your target audience. It's much easier to do that and develop a solid partnership just a few steps ahead.
Experts who have spent years refining their craft may find it hard to remember when they started. Take, for example, weight loss and fitness niche. If you've been a lean and fit personal trainer or athlete for a decade or two, it's hard to remember how challenging it can be to go for the first short run or not be tempted to eat the whole chocolate cake.
Now, if you were out of shape and overweight a year ago and still focus on fine-tuning your diet and exercise routine, you can relate. Therefore, remembering how it was when you started offers you the opportunity to be relatable.
Know this: Your readers, subscribers, and customers don't require you to know everything about your subject matter. What do they need? They need you a few steps ahead, moving toward where they want to be. They need you to explain what to do next on their journey towards the end goal. You haven't yet achieved the mark, that's fine. Basically, what you need is a good plan and more experience than they do.
All of what I am suggesting is that while you don't yet consider yourself an expert in them, there's no need to shy away from topics. Instead, sharing your journey with your clients or customers is beneficial. Being part of the target audience is okay. It's also beneficial because you know their suffering and their issues. It will help you build authentic content to find the best possible solutions for someone in your situation. You can develop products and training programs that address your customers' critical issues. Share the products and services that supported you along the way. You will make a difference and help them move forward on their path.
Stop hiding behind the "I'm not expert" excuse. You have something of value to add that a true expert can't share. You can give them feedback and ideas based on what you're experiencing right now. You can share what is and isn't working for you. Most importantly, you can be a source of inspiration and motivation as your target audience watches you work towards the same goals and aspirations they have.
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