Updated: Jul 13, 2021
Brainstorming is the process of generating ideas through intensive idea sessions. It can be done either individually or in groups. For individuals, it's the process of sitting down and trying to think up ideas. For groups, it's a more complicated and structured affair. In the realm of business, brainstorming is most often done in groups. Multiple brains are better than one. There's more chance someone will suggest the best solution, and you get many different perspectives.