Blog Series: Your Perfect Customer – How to Create a Target Market Profile [9 of 10]

The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they create a unique customer profile. This is the ideal customer who wants and needs your products, and it's very detailed. A good customer profile must be as specific as possible. Lots of companies go so far as to give them names and draw images. They may even post pictures of real people who represent their market.

Demographic Information

As we discussed earlier, the basis of your customer profile is demographic information. You can think of these as their personal stats. They include:

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