Updated: Dec 25, 2020
When you think about expertise, it might scare you away. Most people never think they know enough to be an expert, much less call themselves one. However, your expertise is what you can market to customers, and guess what, you don't have to know everything to be an expert. You only need to know just a little bit more than your ideal customer to be seen as an expert and valued for your experience.
Of course, being an expert in your niche is a great goal to support your target audience further, but as long as you stay ahead of your target audience, you are an expert by them. However, how people define expertise is very different from one person to the next. But expertise is really about a continual learning process and the state of making yourself a lifelong learner in your field.
Don't Wait Until You Feel Like an Expert
Most people, especially women, tend to downplay their expertise on any number of things. One reason is that our society doesn't like it when people act like know-it-alls. A humble expert is a lot better than someone who thinks they know everything because they tend to do a better job communicating. So this role may be avoided not to ruffle feathers.
So, sadly, some people do allow their doubts to sink in and circumvent their success. You don't have to do that; don't wait until you feel like an expert. Instead, act like one. An expert learns all their life about what they want to be an expert in. If you keep learning, you'll naturally truly become an expert on your topic from your perspective.