Being an Expert is a Relative Term

Updated: Dec 25, 2020

When you think about expertise, it might scare you away. Most people never think they know enough to be an expert, much less call themselves one. However, your expertise is what you can market to customers, and guess what, you don't have to know everything to be an expert. You only need to know just a little bit more than your ideal customer to be seen as an expert and valued for your experience.

Of course, being an expert in your niche is a great goal to support your target audience further, but as long as you stay ahead of your target audience, you are an expert by them. However, how people define expertise is very different from one person to the next. But expertise is really about a continual learning process and the state of making yourself a lifelong learner in your field. 


Don't Wait Until You Feel Like an Expert 

Most people, especially women, tend to downplay their expertise on any number of things. One reason is that our society doesn't like it when people act like know-it-alls. A humble expert is a lot better than someone who thinks they know everything because they tend to do a better job communicating. So this role may be avoided not to ruffle feathers. 

So, sadly, some people do allow their doubts to sink in and circumvent their success. You don't have to do that; don't wait until you feel like an expert. Instead, act like one. An expert learns all their life about what they want to be an expert in. If you keep learning, you'll naturally truly become an expert on your topic from your perspective. 


Focus on Becoming an Expert on Your Target Audience's Problems & Solutions

One way to become an expert quickly in your target audience's eyes is to focus most of your efforts on learning about your target audiences' problems concerning the solutions that are out there for them. That way, you can become an expert on which solution works best for which level of problem. 


Know How to Back Up Your Statements with Facts

An expert always knows how to cite relevant facts from reliable sources that their audience believes are reliable. Know where your audience likes to find their information and make it a practice of quoting those sources when you talk to them in your blog posts, on social media, and even in your books.

You'll Never Know Everything & You Will Always Not Know What You Don't Know

One thing to accept right now is that you will never know everything about your topic or niche. The main reason is that we all have blinders on, and we never actually even know what we don't know. There are incredible facts about the world that you don't know that I don't know that others know only due to exposure. Your audience might not know what you know, and you might think it's crazy that they don't realize it due to its obviousness. But again, people do not know what they don't know, so they have no way of expressing the questions the right way.

You Probably Know More Than You Think You Do

Like most people who have a passion for a topic, you likely have that for your chosen niche and field. You know a lot more than you think you do simply from reading, experiencing the problems and solutions, and doing the research you've done. Your knowledge and experience are cumulative, and for that reason, you probably know a lot more than you think you do, so be sure to give yourself credit for what you have done and continue to do.

As you can see, being an expert is a relative term. Maybe you don't know anything about brain surgery, but you know a lot about brain cancer because you experienced it and can speak to that side of it. Maybe you studied France's history in school even though you've never been to France; you're still an expert if you remember that you need to keep learning for a lifetime. Plus, you only need to know slightly more than your target audience to market your expertise successfully.


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©2020 by Amira Mclaughlin LLC