7 Steps to Niche-Building Success

Updated: Aug 22, 2021

Finding the right niche can be the biggest barrier to success. New businesses often spend endless hours looking for that one profitable niche that nobody has discovered yet, which is a waste of valuable time. They may not remember or be aware of the saying, there's nothing new under the sun, but it is, unfortunately, true, even in business. If you want to succeed, you need to find a profitable niche, but you don't need to reinvent the wheel. Besides, do you have time to create a new wheel while you are starting a new business? If your answer is no, follow these steps to find the right niche and find success.

Step 1: Find An Evergreen Niche

It is important to find niches that are "evergreen." That means that it's not just popular now, but something that will be popular for years to come. The initial steps in setting up your own business will take a great deal of time and effort on your part. You will have spent all that time and effort for nothing if the trends change and your audience leaves you.

Step 2: Find a Niche in High Demand

Make sure that you choose a niche that has a high demand. This means that there is a high degree of engagement. People on the internet are actively discussing this issue and seeking solutions to it. If you see social media groups that talk about a particular topic, this could signify a good niche for you to explore. In addition to learning more about your market, you can also use these groups to promote your product or service.

Step 3: Find a Niche People Are Paying for

It's a good idea to look for existing products in the niche that are currently selling. Even though certain niche markets tend to be very popular and have very high engagement levels, no one purchases any of these niches' products. In order for a niche to be profitable, people need to be buying products or services from it. If you want to see examples of this, you can look at products on Amazon and affiliate networks that fit into the niche.

Step 4: Find a Niche that Solves a Problem(s)

The best products and services are the ones that provide results -- solve problems. You want to find niches where people are talking about their problems and seeking solutions to them. In most cases, people want to find ways to save time, money, or stress less in their personal or professional lives. You may be able to step in and offer your solution when you find problems that you can solve. By doing this right, you're practically guaranteed to make sales.

Step 5: Find a Niche that has Competition

Competition actually makes your search for a profitable niche a lot easier, as it makes it clear which market is the most profitable. Money is in it. It means that people are paying for the products if there are quite a bit of companies selling them. The key is being different from your competitors by doing something unique in that niche. Unique, but compatible with you! Find your uniqueness. What you can bring to the table in a way no one else can.

Step 6: Use Prior Knowledge OR Learn About It

If you already have some knowledge about the niche, it is helpful; it'll save you time. This, however, is not entirely required. By immersing yourself in the topic, you will learn about it and become an expert in no time. So, yes, it's great if you're already an expert, it cuts corners, but if you're not, that's fine too.

Step 7: Balance Money & Passion

It is important that you do not only choose a niche that you are passionate about but that is profitable as well. In order to be a successful business, there must be a balance between profitability and passion. It is best to find something that you love and is also financially rewarding at the same time. You’re in business, after all, and generating money is a part of being in business.

And if you are still thinking reinventing the wheel is the best way to go, think of it this way: While we are not aware of the steps taken before the latest invention has been bought to the market, we know that it is derived from something that already existed but was made better by one's contribution to solving a problem -- take any invention and you’ll find the markings of something that came before it, if you look closely.

As Isaac Newton so profoundly said, "If I have seen further it is by standing on the shoulders of Giants." So, I strongly suggest, you focus on how you can do it differently and/or better rather than reinvent what has already been done since all has been done. At last, I leave you with this quote from Martin Luther King: "Whatever your life's work is, do it well. A [woman] should do [her] job so well that the living, the dead, and the unborn could do it no better."