Updated: Dec 25, 2020
As mentioned in the previous article in this series, you will want to figure out where your audience hangs out. You want to know where your audience hangs out so that you can hang out with them yourself and learn more about them. Once you find your audience, you can study them further, and you can market to easier.
Step #1: Figure Out Who They Are
The best way to identify your target audience is to find your competition and see who is consuming their content. Observe in their groups, join their newsletters, go to their events, and you're sure to find your ideal audience there, too.
Step #2: Discover the Terms They Use
Another way is to figure out search terms that one might use to find your products, services, and solutions. Use those terms. Most of the time, people search for problems in question format online to find answers. Do the same and search for the problem you are solving.
Step #3: Search for Them Using Google Search
You can also use Google search to accomplish the above using the terms. For example, if you have a solution that helps people automate making funnels, look up "how to make a marketing funnel," and you're sure to find others asking the same question.
Step #4: Use Social Media to Search
You can also search using those terms on social media. If you observe people discussing issues, you might even find a hashtag that you can use to search Twitter or Instagram for more people who are talking about the topic.
Step #5: Look at Your Existing Traffic Sources
If you already have a blog, website, and traffic, look at your analytics to determine the sources of the traffic you're receiving. You may discover a treasure trove of information that leads you to where your ideal target audience hangs out. Your current traffic is probably more important than any other tip here.
Step #6: When You Find One, Ask Them
If you find one person who fits the profile you've made for your ideal targeted audience member, ask them questions. You can even stalk them online by joining the groups they're in where you're sure to locate more members of your audience. If it's allowed in the groups you join, you can ask questions, post surveys, and get a lot of help when you find the right people.
Once you discover where your ideal target audience hangs out, you will be able to join in and participate in those places while learning more about your ideal audience at the same time. The more you know about your ideal target audience, the more you will solve their problems in a way that they prefer. After all, it's about your target audience, not you.