Women’s Expansion2 days ago4 minMotivation Dwindling, Revisit Your ‘WHY’As a woman entrepreneur, it's easy to get caught up in the day-to-day grind and lose sight of what motivated you to start your business...
Amira McLaughlinMar 282 minPrioritizing Your Goals as Your Business GrowsAs you grow from a small business to a mid-sized or large one, your goals are likely to change. If you learn good goal-setting habits early
Amira McLaughlinMar 222 minBlog Series: Your Perfect Customer – How to Create a Target Market Profile [9 of 10]The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they...
Amira McLaughlinMar 212 minHow to Put a Solid Marketing Foundation in Place for Business SuccessAt any given time, you can employ a thousand marketing strategies. There are all shapes and sizes. You can choose one and get started. Befor
Amira McLaughlinMar 153 minStress Reduction Tips: Improve Your Health and Your BusinessAs women entrepreneurs, we often fail to consider the importance of our health to our success when we are excited about our new business
Amira McLaughlinMar 153 minBlog Series: Offline Methods for Conducting Market Research [8 of 10]While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online mar
Amira McLaughlinMar 142 minThe Advantage of Focusing on One Goal at a TimeIf you’re the type of person who likes to be busy, you probably tend to take on too many tasks at once. Too many goals weigh you down, makin
Amira McLaughlinMar 126 minHow to Finish What You Start: Tips for Getting to the EndAre you a woman business owner who constantly takes on new projects without ever finishing them? Even when you have every intention of...
Amira McLaughlinMar 83 min Blog Series: Fly on the Wall – Where to Go Online to Listen to Your Market [7 of 10]On the Internet, it's easy to find people asking questions, commenting, sharing content, and giving their opinions. These websites are...
Women’s ExpansionMar 72 minMarketing Mistake 5 of 5: You Don't Know When Something Is Working [Blog Series]If you monitor your strategy closely, you will determine whether it is working or not. However, you'll have the same issue with monitoring a
Women’s ExpansionMar 12 minBlog Series: How to Use Email to Better Understand Your Market [6 of 10]Email is a great way to do market research. It's cheap, easy, and results are fast. If you have an email list, you already have a pre-screen
Women’s ExpansionFeb 284 minMarketing Mistake 4 of 5: You Don’t Know What to Do Next [Blog Series]What do you do next once you’ve set a goal and identified a strategy? Do you wait around for your strategy to reach your goal for you? Uh-uh
Amira McLaughlinFeb 222 minBlog Series: Learn about Your Market through Your Blog [5 of 10]Your blog offers a wonderful way to interact with your target market and learn about their thoughts, feelings, and buying habits. Blogs are
Women’s ExpansionFeb 213 minMarketing Mistake 3 of 5: You're Suffering from Failed Focus? [Blog Series]What do you do next once you’ve set a goal and identified a strategy? Do you wait around for your strategy to reach your goal for you? Uh-uh
Women’s ExpansionFeb 164 minStep into your Queen Zone Step Out of Your Comfort ZoneForget the Status Quo and Watch Your Business Grow. Growth is something many people strive for, both in their personal and professional...
EXPANSION NewsletterFeb 165 minGet Over Boundary-Setting Guilt to Grow Your Business and Your Confidence [Feb. 2022, Newsletter]Guilt is a human feeling that we’re ALL familiar with, but have you ever thought about WHY we feel guilty? What are the root causes of feeli
EXPANSION NewsletterFeb 166 minBeing a Successful Woman Business Owner Requires These Boundaries [Feb. 2022, Newsletter]While the litmus test and core values exercises in the previous article are helpful, there are some basic boundaries every business owner wo
EXPANSION NewsletterFeb 165 minWhy Business Boundaries Will Keep You Sane & Stacked with Cash [Feb. 2022, Newlsetter]Boundaries are simply knowing what you will and won’t do or tolerate. They’re limits you set around what you’re comfortable with and how you
Amira McLaughlinFeb 154 minBlog Series: How to Use Online Surveys to Research Your Market [4 of 10]The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong...
Amira McLaughlinFeb 122 minThe Top 5 Goal-Tracking AppsYou don't have to be a Gantt chart expert to plan and organize. There are many apps and software available to make organizing fun and easy,