The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they...

While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online mar

If you’re the type of person who likes to be busy, you probably tend to take on too many tasks at once. Too many goals weigh you down, makin

If you monitor your strategy closely, you will determine whether it is working or not. However, you'll have the same issue with monitoring a

Email is a great way to do market research. It's cheap, easy, and results are fast. If you have an email list, you already have a pre-screen

What do you do next once you’ve set a goal and identified a strategy? Do you wait around for your strategy to reach your goal for you? Uh-uh

Your blog offers a wonderful way to interact with your target market and learn about their thoughts, feelings, and buying habits. Blogs are

What do you do next once you’ve set a goal and identified a strategy? Do you wait around for your strategy to reach your goal for you? Uh-uh

The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong...

You've learned many different marketing strategies and now you're trying to employ them all at once, so you're all over the place. The bette

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think right at your fingert

Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to kno

Knowing your ideal customer changes everything in your business. The target market sets the tone for everything you do - from branding,,,

Below is a checklist to help you build a picture of your Ideal Customer Profile [ICP]. As discussed in the last post...

In the last few decades, there has been a tremendous increase in the variety of online marketing techniques and tactics that ...

Every product and service appeals, or has the potential to appeal, much more to a certain person than it does to everyone else.

You now know that psychographics are essential to defining and understanding your target market. What you may not know is why each piece...

No matter what type of business you have, you need a target market. There are people who want and need your products, and the goal of...

01 -Identify Your Target Market The first thing to do is to identify your target market. Your target market is the ideal person who will...