Knowing your ideal customer changes everything in your business. The target market sets the tone for everything you do - from branding,,,

Below is a checklist to help you build a picture of your Ideal Customer Profile [ICP]. As discussed in the last post...

In the last few decades, there has been a tremendous increase in the variety of online marketing techniques and tactics that ...

In this post, we’ll focus on one simple idea – When you love what you do AND you’re good at it, you effortlessly and automatically...

Grit is a character trait that reveals itself when a woman entrepreneur is faced with challenges, obstacles, etc., and she perseveres with..

There are types of companies that take some work to start, but it doesn't require a lot of money

You now know that psychographics are essential to defining and understanding your target market. What you may not know is why each piece...

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think right at your...

No matter what type of business you have, you need a target market. There are people who want and need your products, and the goal of...

01 -Identify Your Target Market The first thing to do is to identify your target market. Your target market is the ideal person who will...

What sets entrepreneurs apart from other people is their unique mindset. They're passionate and dedicated, and they think outside the...

The change mindset accepts and even welcomes fear and challenges. In order to shift your mindset to a mindset for change, you need to...