As a woman entrepreneur, it's easy to get caught up in the day-to-day grind and lose sight of what motivated you to start your business...

As you grow from a small business to a mid-sized or large one, your goals are likely to change. If you learn good goal-setting habits early

The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they...

At any given time, you can employ a thousand marketing strategies. There are all shapes and sizes. You can choose one and get started. Befor

As women entrepreneurs, we often fail to consider the importance of our health to our success when we are excited about our new business

While the Internet offers a wide variety of places to conduct market research, the kind of data you get can be somewhat limited. Online mar

On the Internet, it's easy to find people asking questions, commenting, sharing content, and giving their opinions. These websites are...

Email is a great way to do market research. It's cheap, easy, and results are fast. If you have an email list, you already have a pre-screen

Your blog offers a wonderful way to interact with your target market and learn about their thoughts, feelings, and buying habits. Blogs are

Forget the Status Quo and Watch Your Business Grow. Growth is something many people strive for, both in their personal and professional...

Guilt is a human feeling that we’re ALL familiar with, but have you ever thought about WHY we feel guilty? What are the root causes of feeli

While the litmus test and core values exercises in the previous article are helpful, there are some basic boundaries every business owner wo

Every person has core values, even if they don’t consciously acknowledge them. Core values are those fundamental ethical beliefs and...

The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong...

You've learned many different marketing strategies and now you're trying to employ them all at once, so you're all over the place. The bette

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think right at your fingert

Do you often struggle to finish the projects you start, even when you have every intention of finishing them?

No matter what type of business you have, you need a target market. There are people who want and need your products, and...

The ebbs and flows of motivation are normal. Here are 5 failproof strategies to help keep yourself motivated for goal achievement.

Have you noticed that you seem to be more efficient at your job during certain hours of the day than others? It goes beyond time-management.