5 Digital Marketing Myths You Need to Avoid
Digital marketing can be overwhelming and intimidating. Some tactics can be tech-heavy, from SEO to chatbots, demanding specialized knowledg
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Women’s Expansion
- Nov 26
- 5 min
What is Digital Marketing & Why Should You Care?
Not too long ago, developing and executing marketing campaigns involved running print or radio ads, making cold calls, printing brochures...
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Women’s Expansion
- Oct 9
- 3 min
Conclusion and Next Steps
By now, you should have a clear indication of whether or not to bring your product or service to market. Let’s review what you learned...
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Women’s Expansion
- Oct 9
- 5 min
Step 4 - Determine Your Competitive Potential
If your product or service has little to no competitive potential, it will be just like all the rest of your market. In this last step...
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Women’s Expansion
- Oct 8
- 3 min
Step 3 - Assess the Longevity Potential
If your product or service is not evergreen, you will constantly be developing new products and services as the old ones go out of fashion.
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Women’s Expansion
- Oct 7
- 5 min
Step 2 - Determine Consumer Demand
It makes little sense to develop a product or service with no customers. Learn how to determine who are your potential customers and whether
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Amira McLaughlin
- Oct 6
- 7 min
Step 1 - Evaluate the Market Profitability Potential
In this first step, you will learn about two types of research methods and which is the best one to use for evaluating the market for...
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Women’s Expansion
- Oct 2
- 2 min
CHAPTER 3 - Crowdsourcing Mistakes to Avoid
Crowdsourcing isn't always easy and doesn't always go as planned. Here are some common mistakes that businesses often face when...
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Women’s Expansion
- Oct 1
- 3 min
CHAPTER 2 - Crowdsourcing Tips and Best Practices
Now that you know what you can crowdsource and the general steps involved, you're ready to start. But before you launch your crowdsourcing..
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