The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they...

On the Internet, it's easy to find people asking questions, commenting, sharing content, and giving their opinions. These websites are...

Email is a great way to do market research. It's cheap, easy, and results are fast. If you have an email list, you already have a pre-screen

Your blog offers a wonderful way to interact with your target market and learn about their thoughts, feelings, and buying habits. Blogs are

Forget the Status Quo and Watch Your Business Grow. Growth is something many people strive for, both in their personal and professional...

The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong...

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think right at your fingert

Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to kno

No matter what type of business you have, you need a target market. There are people who want and need your products, and...

Below is a checklist to help you build a picture of your Ideal Customer Profile [ICP]. As discussed in the last post...

Every product and service appeals, or has the potential to appeal, much more to a certain person than it does to everyone else.

In this post, we’ll focus on one simple idea – When you love what you do AND you’re good at it, you effortlessly and automatically...

Creating and running a successful business will demand just about everything from you. Don't get alarmed! It just means you'll have to manag

In order to see big changes in your business or personal life, you need to incorporate the change mindset into your daily routine....

As scared as you are of stepping out of your comfort zone for fear of failure, your team is just as afraid. This includes your employees...

The change mindset accepts and even welcomes fear and challenges. In order to shift your mindset to a mindset for change, you need to...

The status quo is a natural place to be and it's generally a good thing. It keeps us safe, identifies and protects us from threats, and help