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Blog Series: Your Perfect Customer – How to Create a Target Market Profile [9 of 10]
Amira McLaughlin
  • Mar 22
  • 2 min

Blog Series: Your Perfect Customer – How to Create a Target Market Profile [9 of 10]

The point of market research is to gather data and give you a comprehensive picture of your target market. When businesses do this, they...
5 views0 comments
 Blog Series: Fly on the Wall – Where to Go Online to Listen to Your Market [7 of 10]
Amira McLaughlin
  • Mar 8
  • 3 min

Blog Series: Fly on the Wall – Where to Go Online to Listen to Your Market [7 of 10]

On the Internet, it's easy to find people asking questions, commenting, sharing content, and giving their opinions. These websites are...
2 views0 comments
Blog Series: How to Use Email to Better Understand Your Market [6 of 10]
Women’s Expansion
  • Mar 1
  • 2 min

Blog Series: How to Use Email to Better Understand Your Market [6 of 10]

Email is a great way to do market research. It's cheap, easy, and results are fast. If you have an email list, you already have a pre-screen
4 views0 comments
Blog Series: Learn about Your Market through Your Blog [5 of 10]
Amira McLaughlin
  • Feb 22
  • 2 min

Blog Series: Learn about Your Market through Your Blog [5 of 10]

Your blog offers a wonderful way to interact with your target market and learn about their thoughts, feelings, and buying habits. Blogs are
13 views0 comments
Step into your Queen Zone Step Out of Your Comfort Zone
Women’s Expansion
  • Feb 16
  • 4 min

Step into your Queen Zone Step Out of Your Comfort Zone

Forget the Status Quo and Watch Your Business Grow. Growth is something many people strive for, both in their personal and professional...
3 views0 comments
Blog Series: How to Use Online Surveys to Research Your Market [4 of 10]
Amira McLaughlin
  • Feb 15
  • 4 min

Blog Series: How to Use Online Surveys to Research Your Market [4 of 10]

The quality of your market research data is only as good as your sample and the questions you ask. Ask the wrong questions or the wrong...
5 views0 comments
Blog Series: The Top 5 Methods of Online Market Research [3 of 10]
Women’s Expansion
  • Feb 9
  • 2 min

Blog Series: The Top 5 Methods of Online Market Research [3 of 10]

For marketers, the Internet is a blessing. Never has there been so much information about consumers and how they think right at your fingert
3 views0 comments
Blog Series: The Essentials of Market Research [2 of 10]
Women’s Expansion
  • Feb 2
  • 2 min

Blog Series: The Essentials of Market Research [2 of 10]

Market research gives you a picture of your target market so that you can create and grow a business that meets their needs. You have to kno
4 views0 comments
Blog Series: Fundamentals of Target Marketing [1 of 10]
Women’s Expansion
  • Jan 26
  • 2 min

Blog Series: Fundamentals of Target Marketing [1 of 10]

No matter what type of business you have, you need a target market. There are people who want and need your products, and...
2 views0 comments
Blog Series: Gather the Facts: Create Your Ideal Customer Profile
Amira McLaughlin
  • Aug 30, 2021
  • 3 min

Blog Series: Gather the Facts: Create Your Ideal Customer Profile

Below is a checklist to help you build a picture of your Ideal Customer Profile [ICP]. As discussed in the last post...
2 views0 comments
Blog Series: Your Primary Target Audience
Women’s Expansion
  • Aug 22, 2021
  • 3 min

Blog Series: Your Primary Target Audience

Every product and service appeals, or has the potential to appeal, much more to a certain person than it does to everyone else.
4 views0 comments
Blog Series: Explore Your Best Business Options
Women’s Expansion
  • Aug 15, 2021
  • 4 min

Blog Series: Explore Your Best Business Options

In this post, we’ll focus on one simple idea – When you love what you do AND you’re good at it, you effortlessly and automatically...
5 views0 comments
Blog Series: Developing a Stronger Mindset is Key to Building a Successful Business
Women’s Expansion
  • Aug 8, 2021
  • 5 min

Blog Series: Developing a Stronger Mindset is Key to Building a Successful Business

Creating and running a successful business will demand just about everything from you. Don't get alarmed! It just means you'll have to manag
2 views0 comments
Blog Post 4: Make Stepping Out of Your Comfort Zone a Habit
Amira McLaughlin
  • Dec 24, 2020
  • 3 min

Blog Post 4: Make Stepping Out of Your Comfort Zone a Habit

In order to see big changes in your business or personal life, you need to incorporate the change mindset into your daily routine....
10 views0 comments
Blog Post 3: Help Your Team Embrace Change
Amira McLaughlin
  • Dec 17, 2020
  • 4 min

Blog Post 3: Help Your Team Embrace Change

As scared as you are of stepping out of your comfort zone for fear of failure, your team is just as afraid. This includes your employees...
7 views0 comments
Blog Post 2: Develop a Mindset for Change
Women’s Expansion
  • Dec 10, 2020
  • 3 min

Blog Post 2: Develop a Mindset for Change

The change mindset accepts and even welcomes fear and challenges. In order to shift your mindset to a mindset for change, you need to...
10 views0 comments
Blog Post 1: The Problem with the Status Quo
Women’s Expansion
  • Dec 3, 2020
  • 3 min

Blog Post 1: The Problem with the Status Quo

The status quo is a natural place to be and it's generally a good thing. It keeps us safe, identifies and protects us from threats, and help
8 views0 comments